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Help Card: Referral Sites History |
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This
report identifies the web sites from where your users arrived at your
site over time. A referral site is any site on the Internet that
contains a link to your site. You can use this information to gauge the
effectiveness of external links, and assess user behaviour trends (i.e.
certain types of sites may be generating more traffic than others).
These findings can then be used to influence future marketing
campaigns. It can also assess the performance of any link partnerships
you may have.
You may see your own site in the list of referral sites. This
occurs because most referrals in any given visitor session will in fact
be internal (one page on your site will be the referral to the next
page). However, this is rarely useful, as it is generally more
important to identify external referral sites. To exclude your internal
referrals, check the "Self referrals" box in Settings > Options > Ignore. You will also need to enter your default site URL in Settings > Analysis > URL > Default Host.
Referrals from search engines and advertising campaigns appear in
their own reports. Please refer to the User Guide for more details.
"[NO REFERRAL]" entries refer to when visitors manually type your
site URL into a browser, or when your site is referenced in an email.
If the only entry you see is "[NO REFERRAL]", then it is likely
that your web server is not logging referral information. Please refer
to your web server documentation for more information about log
customization.
"[BOOKMARKS]" entries refer to URLs that were bookmarked (favorites list in Internet Explorer) by the visitor.
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Vertical axis: Hits (default sorting).
Changing the sorting options in Settings > Statistics
will alter the vertical axis to the new sort method. This report can be
sorted/graphed by hits, bytes, sessions, pages or errors.
Horizontal axis: Days.
All days of the report period.
Depth (Z) axis: Referral Sites.
The numbers along this axis correspond to the numbered entries in the table.
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Referral:
Name of the web site that is referring visitors to your site. Click the hyperlink to visit the corresponding referral site.
Hits (%):
Hits generated within sessions that were initiated by the
corresponding referral site. (Percentage of hits as a proportion of all
hits that have a referral site.)
Bytes (%):
Raw bytes transferred as a result of hits within sessions that were
initiated by the corresponding referral site. (Percentage as a
proportion of the total bytes transferred.)
Sessions:
Sessions that were initiated by each referral.
Pages:
Pages that were hit as a result of sessions initiated by the corresponding referral site. This includes failed page hits.
Errors:
Errors generated on your site as a result of failed hits within sessions that were initiated by the corresponding referral site.
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