Pay per Click - What it is!
Pay Per Click advertising is
placing ads for products or services on search engines and on content
sites across the Internet. They are typically the first results
presented following a search query. Payment is made when users clicks
through to the web site from the search engine link.
Pricing is normally set by
what's called a quality score. The Quality score is made up of your
click-through rate, and the bid price the you're is willing to
bid. It is what ultimately determines your position in the search
listings after a search query.
Though Pay Per Click
advertising has evolved rapidly over the last couple of years
relatively new in the market, from its inception in
late 90s it has taken internet marketing and advertising to exciting
new levels.
Prior to the Pay Per Click
model it was very difficult if not impossible for new advertisers to
get to the top of the search results on major search engines. With the
advent of Pay Per Click all that changed. Now the subtle difference
between a seller doing well and another doing better on the internet
usually boils down to targeting the right keywords and sending the
searcher to the right landing pages.
There is lots of talk all over
the Internet regarding Pay-Per-Click Advertising.
Some people swear by it and some say it is waste of your time. Although
Pay-Per-Click Advertising can be expensive. If you
know your margins and are vigilant, it has proven to be very
cost effective.
Why? Because there's something
to gain for everyone here; the customer finds the product, the
advertiser generates business and profit, and the search engine gets
paid for it! With all the analytical tools readily available today
Advertisers can invest money on keywords they expect potential
customers enter in search queries.
Search engine management
companies can help the advertiser find what those
"right" keywords are, thereby saving the advertiser time and money.
Google Adwords, Yahoo Search
Marketing and Microsoft Ad Centre are the popular names when it comes
to PPC marketing. Although there are some similarities between the
three the submission process does vary with each engine. Unless an
advertiser has plenty of time on his hands it is probably wise to
outsource the submission and maintenance to a third party firm
experiencced in dealing with the nuances of each engine.
By paying for search engine
traffic, advertisers can make sure that their product or service gets
listed and is made available to the market. Moreover, it is a total
misconception that there won't be any marketing costs in models like
SEO. The amount of money spent in optimizing your keywords, creating
in-bound links, understanding and applying the correct keyword density
and designing a site that still converts at a reasonable roi might just
overshoot what one would have paid to the search engine in exchange for
sure visibility!
The pay per click model is
tailor made for advertisers seeking quick results. This goes for
seasonal products say chocolates, cards and other gifts which become
hot selling items during festive holiday season. But since the market
for these products exists only for a very short period the sellers
wants to hog all the limelight during this period. A PPC model assures
the advertiser his products or services can be found by the
consumer in time to take advantage of the season.
Robert Gantt is the online
expert who has taught hundreds of people how to promote their
businesses and make more money online. Discover how to increase your
sales, get better cashflow and increase your customer base with
targeted effective search engine advertising.
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