Great Web Design Is
Never Enough
The internet is filled with beautiful web
sites. Created by web designers with credentials and accreditations a
mile long, these sites often look amazing.
However, lots of these great-looking sites are
likely losing money. When you lift the hood, expose the ugly underbelly
and take a look at the
advertising numbers behind the web site, a different story
emerges.
Design does not motivate a person to buy a
product or service. A beautiful site may cause someone to
admire how creative your site looks, but turning your visitors into
customers requires much
more attention to the marketing and advertising process. Proven
techniques of converting targeted visitors into customers have little
to do with beautiful or creative design.
Rather, other key elements work to turn a
targeted prospect into a customer. A majority of people use Google and
Yahoo! to find what they're looking for online.
Some are simply doing research on a product or
service they want to purchase, but are looking for the best
deal. Others want to buy
something quickly and are ready with credit card in hand. Still others
are simply gathering information.
Each prospect is at a different stage of the
customer buying cycle. They're all looking for something
different. Because of this, it is critical to approach and target each
prospect on Google and Yahoo! differently. Doing this effectively and
profitably can require the help of a trained and experienced search
engine advertising professional.
Stories of those who used Google and Yahoo! to
advertise their sites and failed desperately are easy to find. The
people behind the failed advertising campaigns often were not
experienced, not able to
analyze numbers and not in possession of the tools and knowledge that
it takes to succeed on Google and Yahoo!
Many small and large business owners have
found that turning the advertising chores over to a professional search
engine expert has made the difference between hemorrhaging their
advertising budget and running a profitable business. But, finding
someone who truly knows what they are doing is often difficult.
Google and Yahoo! each have respective
certifications that they award trained individuals. People who are
experts in advertising on Google can become what is called a Google
Certified Professional.
Those who are experts in advertising on Yahoo!
are called Yahoo! Search Marketing Ambassadors. These titles are given
to
men and women who have an intimate knowledge of how to
advertise on Google and Yahoo! and can do so successfully.
Each has a training program that they require
candidates to complete. Further, search engine tests the knowledge of
each candidate to ensure only qualified individuals are awarded this
designation.
Remember, the internet is littered with
stories of beautiful, creative, or original web sites that had to close
down because they could not run a successful advertising
campaign. If your web site has been designed with a focus on
these things and you are struggling to make your site profitable, it is
time to hire a professional.
Look for those experts who have been awarded
Google's and Yahoo's professional seals of approval.
Sharon Gantt AKA The Queen of Search Copywriting
created & managed hundreds of ad campaigns on the majorsearch
engines. Discover how to increase your sales, get better cashflow with
targeted effective online marketing.
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