If you haven't noticed,
search engine marketing has exploded over the last few years. As
recently as 1997, search engine marketing was hardly an industry. By
2003 it had grown to $1.6 billion, almost 28% of all online advertising
spending.
As a result of this
growth, search engine marketing campaigns are becoming more
specialized. According to Jupiter Research over half of all companies
with annual ad budgets of $1 million or more are purchasing hundreds of
keywords and nearly one quarter of those companies are purchasing more
than one thousand.
With greater
competition online, more search engine analytical tools, and more
targeted keyword phrases, it has become much harder for companies to
handle campaigns internally. In fact, studies have shown that half of
all large marketers and over 30 percent of small marketers had trouble
managing their own search
engine marketing campaigns.
The result is that many
companies look to third-party firms to manage their search engine
marketing. In a report by Jupiter Research 48% of large marketers and
23% of small marketers are currently outsourcing their SEM programs.
According to them 80 percent of companies that outsourced are
significantly more satisfied
with the performance of their campaign (compared to just 58 percent for
those that handle SEM in-house).
By outsourcing
pay-per-click campaigns and search engine optimization work to third
parties savvy entrepreneurs are saving time, money and in-house
resources. Website advertising is a very competitive field and
considering the sheer volume of websites online that are trying to
catch the attention of hot customers it is not surprising that search
engine advertising can become quite burdensome when done in-house.
Outsourcing search
engine tasks can improve the efficiency of any online business and
greatly help boost online sales orders. By getting a good page rank on
search engines a business automatically increases its online visibility
and establishes a strong online presence. The use
of pay-per-click marketing strategies in combination with SEO
can really make a difference in how successful an online business will
be.
Outsourcing this
important function becomes even more important for websites that are
purely commercial. It was thought earlier that sales websites
containing technical specifications did not require any search engine
strategies but that no longer holds true.
The search engines have
created a real time lead generation marketplace that is crucial to many
businesses. Whether potential customers are just seeking information or
are actually ready to complete a purchase website, advertising today
means offering information rich pages that answer the questions these
visitors need.
Search engine
advertising helps a business identify and precisely target its ideal
audience. Rather than appeal to the masses and hoping that those
interested will make the right move, today the marketing strategies are
more about finding out to whom a business must advertise so that every
fraction of the marketing budget pays back to the maximum.
In the face of
tightening budgets and shortening deadlines many businesses are finding
it impossible to hire and retain search engine professionals without
they themselves becoming part of the financial problem. The only
solution to this is to outsource all search engine work. There are many
search engine professionals
offering their services at competitive rates to any online business.
Most of them are well qualified and experienced to make a good addition
to the business.
Sharon Gantt AKA The Queen of Search Copywriting
created & managed hundreds of ad campaigns on the majorsearch
engines. Discover how to increase your sales, get better cashflow with
targeted effective online marketing.
PPC The Easy Way
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